kiwisean


The many hats of the modern artist, and why that’s actually a good thing. You want to make music? Beautiful. But brace yourself, because being a musician in 2025 doesn’t just mean writing songs and playing gigs. It means becoming a full-blown one-person creative agency, complete with job titles you […]

Being a Musician Means Being Everything (Sorry, But It’s True)


You wrote a killer song. You recorded it like a pro. Now you’re on stage, staring into the lights, hoping it all just… happens. Here’s the thing: it won’t. Because playing music live isn’t just about playing music. It’s about performing. Entertaining. Connecting. And that takes practice, not just with […]

It’s Not Just the Music, You’re an Entertainer. Own It.


Let’s get something straight right from the start: Talent isn’t rare. Careers in music are. Every city, every open mic, every band camp is full of people with talent and drive. But the sobering truth is that only a small fraction manage to turn music into a full-time, sustainable career. […]

So You Want a Career in Music? Here’s the (Honest) ...



Here’s a secret no one wants to admit: Trying to sound like someone else is a great way to never be heard. In a world saturated with playlists, algorithms, and copycat trends, it’s tempting—so tempting—to tweak your sound, your look, your vibe to match whatever’s “working” right now. But here’s […]

Stop Trying to Be Them. Start Being You.


Let’s cut through the glitter: The music industry is not a well-lit backstage filled with rider snacks and artistic freedom. It can be brutal, broke, and weirdly lonely, even when you’re surrounded by people. And if you’re not ready for it, it can break you before you’ve even begun. But […]

The Pitfalls of the Music Industry (and Why You Might ...


Unless you’ve been living in a soundproof cave (in which case, nice reverb), you’ve probably heard about AI shaking things up in music. From songwriting robots to album artwork generators to AI-written press releases, the bots are here, and they’re not shy. So what does this mean for independent artists? […]

AI and the Music Industry: Genius Tool or Digital Soul-Sucker?



Because great music shouldn’t have to cost your entire life savings. We’ve all heard the myth: “If you want professional-sounding music, you need a big-name studio, a ten-grand budget, and a small army of engineers.” But here’s the truth: you can make high-quality music on a tight budget, if you’re […]

How to Write and Record Music Cheaply (Without It Sounding ...


Writing a song feels free. Recording it? Not so much. If you’re serious about making music, you’re going to learn pretty quickly that there’s a cost to everything, and it adds up faster than a 128-track Pro Tools session on a clapped-out laptop. Let’s pull back the curtain on where […]

Why That One Song Might Cost You Thousands: The Hidden ...


You’ve written the songs. You’ve built some buzz. And then it happens: A label slides into your inbox with a shiny offer. The advance looks sweet. The promises sound big. You’re eager. You’re flattered. You’re probably underpaid. And if you’re not careful, you’re about to sign your art away. Welcome […]

Let’s Talk About Record Deals (a.k.a. The Fancy Shackles You ...



So you’ve got the songs, the fire, the drive… but there’s one big decision left: Do you fly solo, or build a band? This choice shapes everything, from how you create, to how you tour, to how many group chats you’ll suffer through. There’s no one right answer, but there […]

Solo or Band? How to Choose Your Musical Destiny (Without ...


It’s not about being fake. It’s about being unforgettable. Let’s clear something up: Branding isn’t selling out. Branding is storytelling. It’s shaping the first impression, and the lasting impression, people have of your music, your message, and you. Whether you’re a band, a solo artist, a DJ, or a lo-fi […]

Brand Like You Mean It: Why Your Artist Brand Matters ...


The long, slow magic of getting really, really good. Everyone wants to be discovered. Not everyone wants to practice. But if you want to turn a few good songs into a lasting career, if you want to stand on a stage and own the moment, if you want people to […]

Practice Like It Matters (Because It Does)



The art of building something beautiful together, and knowing when it’s time to walk away. There’s nothing quite like being in a band. The camaraderie. The shared creative buzz. The inside jokes that only make sense at 3 a.m. after loading out from a gig where everything went wrong but […]

How to Be in a Band Without Losing Your Mind ...


There’s no shame in it. In fact, most musicians you admire probably had one (or still do). We’re talking about the day job, the thing that keeps your lights on while you chase the thing that sets your soul on fire. The truth? Holding down a day job isn’t failure. […]

The Day Job Dilemma: How Long Should You Keep It?


Not everything you love has to make you money, and that’s more than okay. Let’s get real: There’s a lot of pressure these days to turn everything you love into a hustle. But here’s something we don’t hear enough: It’s 100% okay to make music just because you love it. […]

It’s Okay If Music Is Just a Hobby